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Promo Marketing
Marketing your business with promotional products produces results, but it’s not easy as just handing out freebies and hoping people like them. It’s important to understand the whole process and how you plan to achieve your goals along the way. In this part of our Education Center, we’ve provided a whole group of posts specifically focused on best practices with promo marketing to help your company make well-informed decisions and be most effective with branded logo items. Even the slightest bit of knowledge can give you a competitive advantage, so read on for several tips and tricks on the promotional products industry.
Your Guide to Authentic Cause Marketing
Cause marketing is more than a marketing strategy. It's an opportunity to make a real difference. Cause marketing campaigns inspire consumers to take action and occur when businesses help nonprofit organizations that dedicate themselves to positively impacting a cause. To [...]
The Complete Guide to Creating Impressive Swag Bags
Do you want to impress your attendees at your next event? Swag bags are an excellent marketing strategy for leaving a positive impression on your guests. Swag bags can be cost-effective and creative and go a long way in promoting [...]
7 Earth Day Marketing Campaigns and Promotion Ideas for Businesses
Every year on April 22, the world celebrates Earth Day. The day's goal is to educate people about sustainability and get them involved in environmental movements. Earth Day is celebrated in over 192 countries, with nearly 1 billion people mobilized to take [...]
Sustainable Fabrics for Eco-Friendly Promotional Items
Many industries are looking to use sustainable materials to produce fabrics and products. Sustainable materials are materials that don't deplete nonrenewable resources or harm the environment and natural resource systems. Sustainable materials include recyclable materials and bio-based polymers derived from renewable resources like [...]
The Best Fabric for Promotional Apparel
No matter what type or size of business you own, promotional apparel can transform the way you market your business. Whether it's a hat or a shirt, promotional products can help you reach new customers and keep current ones interested [...]
Strides Toward Sustainability in the Promotional Products Industry
Many industries are becoming increasingly concerned with sustainability and following environmentally-conscious practices. A large part of working toward a sustainable future is the development of promotional products that can help replace harmful single-use items made from unsustainable materials. Learn about [...]
Types of Imprint Methods
Promotional products are an incredible tool to help businesses spread brand awareness and build relationships with their clients. They showcase your name and logo, helping you gain important brand recognition. There are hundreds of items you can brand to reflect the [...]
Backpacks For Life
How Backpacks For Life Began Eight years ago, Sgt. Brett D’Alessandro returned home from a challenging deployment in Afghanistan and quickly realized how difficult it was to reintegrate back into civilian life. One day he passed a homeless Vet on [...]
Sustainable Corporate Promotional Items for Earth Day
Earth Day is a great cause to participate in as a corporate business. Whether you host an annual event or volunteer for others' causes, your company can play a big role in encouraging your employees to participate and have a [...]
Silent Ambassadors
When you start a new business or company, you want to get the word out to start generating revenue. Many forms of promotional marketing can successfully boost your business and put you in front of potential new customers, such [...]
